BRAND: NIKE Basketball
LOCALE: Oklahoma City, OK
In an effort to celebrate Kevin Durant's 2014 MVP with the Oklahoma City community, NIKE descended upon OKC to create an elevated experience with fans, spectators and students.
Tactics for the experience included:
- A local partnership with the OKC Boys & Girls Club to surprise students with KD branded bags, posters and school supplies with a personal message from KD. Select students were also brought to attend the MVP Ceremony.
- Branded KD t-shirts and collateral for the MVP Ceremony.
- Product giveaways at Chesapeake Energy Arena.
THE WORK: Project Management (Ideation, Strategic Planning, Operations, Logistics, Design, Content Capture)