BRAND: NIKE Basketball
LOCALE: Cleveland, OH
To galvanize the Cleveland and Akron communities around a once-in-a-lifetime event, we created an elevated brand experience for fans and spectators to welcome LeBron James back to Cleveland in the NBA regular season kickoff game. The experience came to life through:
_A custom-branded LeBron James Sprinter Van.
_A pre-game in-arena confetti toss with fans (in sync with LeBron's famous chalk-toss) and product giveaways.
_A digital "selfie" booth inside Quicken Loans arena
_A block party with a 360 Photo Booth Experience outside of Quicken Loans arena
_Surprise Nike clinic and product giveaways at designated community centers around Cleveland and Akron.
THE WORK: Strategic Planning, Location Scouting, Experiential Ideation & Execution, Event Management & Programming, Graphic Design, Video Production, Operations, Logistics