BRAND: NIKE Sportswear
LOCALE: Soho, NYC
The Nike 255 Custom Lab was an experimental apparel customization experience located 255 Elizabeth Street in the Soho area. VIPs, athletes and select guests were able to create their own Nike Sportswear product from an assortment of team sports, Nike brand and artist collaboration graphics via a variety of methods, including embroidery, heat transfer and direct-to-garment printing.
THE WORK: Project Management, Retail Operations, Consumer Experience & Programming Insights