BRAND: NIKE Sportswear
LOCALE: Chicago, IL
SYNOPSIS: To ignite the emotion of sport, Nike Air descended on Chicago during the World Basketball Festival in August 2014. Led by a benchmark pop-up space in Chicago's South Loop and a branded shave ice truck that canvased city hot spots, Nike Sportswear brought unparalleled energy to the city with disruptive programming spanning 10 days. The pop-up at 900 S Wabash served as an energy hub to host the following activities:
- A retail location featuring exclusive t-shirt and limited-edition sneaker releases each day.
- Key invite-only events for members of the media, city and entertainment tastemakers, and league players from NIKE's Chi-League and Tournament of Champions.
- Youth workshops executed in conjunction with a local community group.
- A branded mobile truck deployed at culturally relevant throughout Chicago featuring daily sneaker drops.
THE WORK: Project Management (Strategic Planning, Location Scouting, Graphic Design, Video Production, Event & Programming Management, Mobile Operations)